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Basically we decided to "Ape It" and advertise in Ride Magazine, an expensive proposition. Why advertise in Ride? Well because Ride sells a lot of magazines to a lot of younger riders that might not know how crazy FBM is. So we decided to introduce the Ride audience to FBM. From left to right you've got: Kelly Baker checking the oil, Tony Hamlin not achieving his desired effect but having fun anyway, Leif Valin cleaning the windshield, Jesse Bower cold pimpin it, Steve Crandall laughing at the mess he has created, Derrick Girard roasting hard, and Mike Tag well amused by how crazy Derrick is.
We filled the whole basement with smoke from lighting the fires and had to escape outside so as to not asphyxiate ourselves. A successful ad if ever we saw one.