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This ad concept evolved on the spot with the help of Tony's friends the Twins. Is there even any concept to this ad? Basically we just wanted to introduce Tony to the world. Tony apes it hard, and he's not afraid to wear a torn up stuffed bunny, which makes him a perfect addition to the FBM roster. So we took a few photos of Tony dressed up as a bunny, had the Twins ask him a few questions, got a couple of riding photos, and there you have it. Nice camel toe Tony.